Grey Flannel is a timeless classic that blends sharp green notes with warm woods and florals, offering a sophisticated and slightly powdery masculine fragrance. It opens with a brisk herbal-citrus burst, softens into a floral heart dominated by violet and rose, and settles into a woody base of oakmoss and vetiver. Elegant and understated, it’s a nostalgic scent that has stood the test of time.

The company Geoffrey Beene, part of the Elizabeth Arden group, was founded in 1963 by Geoffrey Beene. Beene was born in the Haynesville in Louisiana, USA, in 1924. Beene's first career choice was to become a doctor and so he started to study medicine at New Orleans' Tulane University. When he realized that he wanted to be a fashion designer he left university in 1946 and moved to New York the following year. He took up fashion design at a local college and, after finishing his studies successfully, he went on to work for several fashion houses in New York and in Paris, France. When he felt that he had gathered enough experience he set up his own business, Geoffrey Beene, Inc., in Manhattan, New York. His company was located on Seventh Avenue (also dubbed Fashion Avenue) and featured a design showroom that soon attracted New Yorkers from all ways of life. Only one year after the company was founded, one of Beene's designs featured on the cover of VOGUE fashion magazine. Some of his most prominent customers were the well known actresses Glenn Close and Faye Dunaway, and Nancy Reagan, the US's first lady from 1981 to 1989. His collections were inspired by timeless and futuristic designs that he reworked into fashionable creations. The first fragrance under the Geoffrey Beene umbrella, Grey Flannel for men, was presented in 1975. For those who could not afford the label's clothes, the fragrance was their chance "to own a Beene". Another fragrance, Bowling Green, was presented in 1986. But Beene was not only a fashion designer, but a mentor to young designers, i.e. Alber Elbaz, Doo Ri Chung and Kay Unger, who all went on to become successful fashion designers. After his death in 2004 the Council of Fashion Designers of America honored his legacy by creating the Geoffrey Beene Lifetime Achievement Award. The brand Geoffrey Beene, now an LLC, has successfully managed to stay in business despite Beene's passing. The Geoffrey Beene LLC has set up two foundations and supports several charitable organisations. In fact, 100% of the company's net profits, gained from the sales of shirts, suits, ties, eyewear, wallets, jewellery, luggage, hats, scarves, belts and other clothing garments and accessories are donated for causes.

Top Note: Galbanum, Neroli, Petitgrain, Bergamot, Lemon

Middle Note: Mimosa, Iris, Violet, Sage, Rose, Geranium, Narcissus

Bottom Note: Tonka Bean, Almond, Oakmoss, Vetiver, Cedar

Classification: Designer Fragrance

Family Name: Oriental Woody